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About
I'm am author, communications consultant and award-winning journalist. For more than 20 years I’ve helped both editorial and corporate clients connect with readers and stakeholders of all types. The experience has taught me some invaluable lessons:
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Come with ideas. Listen.
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Words are clever. Facts are brilliant.
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Clients are busy. Make their lives easier.
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Readers are distracted. Earn their attention.
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Jargon is boring. Don’t be boring.
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Smart people ask questions.
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Those who take short cuts get lost.
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Know what needs to be said. Say it well.
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Understand search engines; don’t be enslaved by them.
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Nothing beats a great story.
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