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I'm am author, communications consultant and award-winning journalist. For more than 20 years I’ve helped both editorial and corporate clients connect with readers and stakeholders of all types. The experience has taught me some invaluable lessons:


  1. Come with ideas. Listen.

  2. Words are clever. Facts are brilliant.

  3. Clients are busy. Make their lives easier.

  4. Readers are distracted. Earn their attention.

  5. Jargon is boring. Don’t be boring.

  6. Smart people ask questions.

  7. Those who take short cuts get lost.

  8. Know what needs to be said. Say it well.

  9. Understand search engines; don’t be enslaved by them.

  10. Nothing beats a great story.

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